During last weeks visit, Peter met some of the people who have benefited from the service.
Simon Hill, who graduated this year and now runshis own business, Summit Marketing Solutions, was thrilled to meet the millionaire.
He said: "Peter is a genuinely nice guy but hepulled no punches and when I met him. He gave me three minutes to give him a Dragons Den-style pitch of my business.
"It was quite nerve-wracking so I can imagine howbeing on the show must be for the contestants.
"I have a mentor who is offering me valuable advice. Now, I need to focus on getting the message out to local businessesthat digital media is a cost effective way to advertise and can be targeted positively at a specific audience."
The feedback from Peter Jones about his visit to Coventry was positive. On his Twitter site he said: "I had a fascinating day visiting the IAE at CoventryUniversity. It was a great example ofmixing education and business."
The IAE is soon hoping to become aninternationally recognised institute of excellence, promoting an entrepreneurial lifestyle and mindset within the university community.
Gideon Mass, director of the IAE, said: "We were delighted that one of the country's most famous entrepreneurs, Peter Jones, came to look at the way we are supporting and encouraging entrepreneurs inhigher education. We obviously want the students who come to study at CoventryUniversity, to stay and run their businesses. It is good for them, good for the university and, of course, is excellentfor the regeneration of Coventry."
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