You might imagine a high proportion of footballers' wives or Absolutely Fabulous-types are a pre-requisite for Harvey Nicks to open.
Not so, according to a spokesman for the leading brand department store.
"It's a multitude of factors," she said.
"For example, when we looked at our next development in Bristol, which will open this fall, we looked geographically at where we were not currently present.
"We're trying to cover the whole country so everyone has a Harvey Nicholls some time close to them.
"We're looking for a great location and a statement building for our purposes."